Freetrade
Investing made simple with an award-winning app.
Full Analysis
Freetrade has garnered a loyal following for its "Apple-like" approach to design. The app is clean, simple, and removes all the jargon.
The recent move to include the ISA in the free Basic plan is a major win for consumers, making tax-efficient investing accessible to everyone.
While advanced traders will find the charts lacking, for the modern investor who wants to "buy and hold" in a simple, secure environment, Freetrade is a fantastic choice.
Real Investing, Explained
Owning the Company
When you buy a stock (or share), you are buying a tiny slice of a real company. If Apple sells more iPhones, your slice gets more valuable. You might also get paid a "dividend" (profit share) just for holding it.
Unlike CFDs, there is no leverage here. If you buy £100 of stock, you pay £100. The worst that happens is the company goes bust and you lose your £100. You can't lose more than you put in.
Capital at Risk
The value of investments can go down as well as up. You may get back less than you invested. Past performance is not a reliable indicator of future results.
Pros & Cons
Pros
- Beautifully designed, easy-to-use mobile app.
- ISA now included in the free 'Basic' plan.
- Fractional shares for US stocks.
- Transparent pricing structure.
Cons
- FX fee is high on the Basic plan (0.99%).
- Limited advanced charting or research tools.
- UK fractional shares not supported.
Best For
Mobile-First Investors
The app experience is best-in-class, making it easy to manage your portfolio from your phone.
Long-Term Holders
The accessible ISA wrapper makes it perfect for building a tax-free portfolio over time.
US Market Fans
Great access to US tech stocks with fractional capability, despite the FX fee.